Craig Ashley Russell

Affiliate Internet Marketing

Have spent the day in a live event with Shaun Stenning and Sean Rasmussen all about making money online.

Absolutely fascinating stuff learning from the gurus (even though they don't talk about themselves that way) in online marketing.

I've posted about one of Sean's books at my other blog. I highly recommend it!

Absolutley amazing

This is Philips new ad for their latest TV range. Apart from being an amazing piece of SFX cinematography, this ad is not for TV or cinema release. It's purely for viral marketing.

<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/2YFkcwtpGZo&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/2YFkcwtpGZo&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>

Labor ready for Costello coup, secret research shows

Left Field: Headline: Labor ready for Costello coup, secret research shows.

I clearly remember prior to the 2007 Federal Election calling into ABC 702's Breakfast Show with Adam Spencer. He had a professor of politics on who was rabbiting on about the Howard v Rudd situation. The conversation moved to alternatives to Howard as the polling was running about 99 to 1 at that point.

My question, which I thought was obvious, 'Do you think that Labor would be running internal polls on Costello?' 

The expert was taken aback and responded in the typical manner of a cornered dog - and attacked. 'Of course not' was his very abrupt reply. So abrupt Adam thought it would be best ask a follow up question based on mine. This got the expert very upset and he changed the subject in an effort to deflect his obvious unexpertedness.

My point is; an expert need not be a know-it-all. In fact a relationship will be built if you are able to listen to your audiences' point of view and reflect upon it, rather than rejecting it outright or trying to belittle them.

Pineapple Express (2008)

Pineapple Express (2008).

On what planet is this crap considered funny? A complete load of rubbish. My eyes hurt after watching this shit.

-100000000000000000000000000000000000/10

And yes, I did stop watching after the first painful 40 minutes.

The Boat That Sucked (2009)

The Boat That Rocked (2009)

What a load of rubbish is this try hard remake of every other English rom-com. Love Actually had six concurrent story lines at least with the same theme; love.

This waste of well over 2 hours (was there an editor employed on this production?) had many more story lines meandering though it of which none were of any interest.

Will the boy get a root? 

Will the boy find his father? 

Will the government shut down the ship? 

Will the famous English DJ usurp the American DJ?

Will anybody care?

As for the cast, Nighy plays Nighy, Hoffman is totally wasted (but excellent) Emma Thompson is ... ridiculous and the rest are not worth mentioning.

The pirate radio days of the 60s were a fascinating time in broadcasting. So much more could have been done with the basic premise but alas a couple of tit jokes and Carry on up the Pirate Radio Station (as this should have been called) has set sail and sunk. Titanic like.

Thankfully there is some great music used throughout but to save a few bucks each cut is under the 30 second rule.

2/10, just for the music.

My mate wanted by the FBI

Mary Coustas' husband, George Betsis, wanted by FBI after taking son from Priscilla Dunstan | National | News.com.au.

George Betsis, in bloke world, is my mate. He is the guy who taught me everything there is to know about how to create an ad. He was my mentor and has long been an inspiration.

I last chatted with him at the TropFest 09 Red Carpet where he was a guest.

It's a strange experience to be browsing a news site and see a mate in trouble. In the surf or on the road you do all you physically can. But how do you help online?

GB, if you read this, all the love in the world from my family to yours, brother.

How to Sell Your Soul on Twitter and Who's Buying - ReadWriteWeb

http://www.readwriteweb.com/archives/how_to_sell_your_soul_on_twitter_and_whos_buying.php . Twitter is all about sharing personal experiences and thoughts to help create personal relationships. If you start using the Magpie service referred to in the the above link you will be DOOMED in your efforts to build any kind of worthwhile relationships.

I think the thing that most people forget is that people are just like you and me; and they are a wake up to being scammed and conned. 

If I truly appreciate (even love) a product or service then you can bet all the dollars in your pocket against all the dollars in my pocket that I won't be getting paid a Zimbabwe $ to post/tweet/say it.

Personal Domains

I sure hope you have all purchased your own domain name like
craigashleyrussell.com. They will be the most valuable piece of real
estate you own in the near future. For a couple of bucks, what's
stopping you?

Ask me if you need help getting yours.

An open response to a comment

Craig Ashley Russell: Me in the SMH - 11th Paragraph.

Hi Tom,

Thanks for taking the time to comment. I wish there was a magic button to getting a job, I really do. I wish there weren't a thousand clichés and tips.

There's a book written in the 70's by Richard Nelson Bolles called 'What Colour is Your Parachute?' and has just been updated for for the current economic crisis. It's a practical manual for job hunters. It is an interesting read if no other reason Bolles explains the way job seekers go about getting a job and the way employees go about filling vacancies - in short, the they are completely opposite. The job seeker thinks a CV is the best way, the reality is a employer will use a CV as the last way to fill a position. Firstly they will promote from within, second using proof of experience, third by referral, fourth via a head-hunter (ahhhhhh - but that's another story) fifth using an add and sixth from a pile of CVs they have received.

My interpretation of this is to get a foot in the door and work your way up. Use a portfolio of past work if you have.

I think where all these books and websites and tips fall down is in their generality. I don't know what industry you're trying to get into so maybe a portfolio is not relevant. I would suggest you keep blogging, use LinkedIn and check out this blog.

Apart from that all I can do is wish you all the best in your search and remember these three things (which may make me sound arrogant but wtf):

1) NEVER, EVER GIVE UP!

2) BE YOURSELF, PRETENDING FOR TOO LONG IS TOO HARD.

3) STAY FOCUSSED ON YOUR GOALS AND YOU WILL BE SUCCESSFUL. And if you need help with goal setting (I sure did) read Goals by Brian Tracey available from audible.com as a talking book via download right to your iPod.

Hello, welcome and thank you!

Hi, yes I'm talking to you. I just noticed that the number of people reading this blog has jumped by 50% in the past week. So I thought I should say hello, welcome and thank you. I hope you enjoy or at least find interesting the posts. 

I would however encourage you to comment, add your thoughts to my thoughts and start discussions on any of the posts you read here. If your already here you are amongst like minded people. So comment away.

Don't wait. Start now... just click the 'comment' link below....